Link Building
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Link building the natural way
Link building is the process of building online links to a website. A business that gets new clients through a website or that sells products on its website will want as many people as possible to find that site. So through careful search engine optimisation (SEO) and link building, the company will improve its website’s rankings in the search engine results pages so that more people can find the website.
Optimising a website to help it rank better in the search engines is just the first step of good SEO. Link building is the second step. One or the other can help improve a website’s ranking, but using both together is the best way to do it. Link building needs to be done properly so that it looks at natural as possible to avoid possible penalties that can knock a website down in the rankings or have it removed from a search engine’s index altogether.
Proper link building
Link building done properly will help a website rank better, while improper link building won’t help and can even hurt. A website that sells shoes, for example, would optimise the website for search terms like "shoes," "buy shoes," "cheap shoes," and whatever keywords they've determined people will search on that are relevant to their business and their website. Link building using those same keywords is important. If a company decides to build links but the anchor text, the words used to link back to the site, are words like "click here," and "this website," those aren't going to help the site rank higher for shoe-related terms.
Instead, the links should have relevant anchor text made up of good keywords for the business and the website to help it rank better for those terms. And the links should come from related sites. A link to a shoe store from a site about kangaroos isn't going to help much, if at all. But a link from a shoe-related site has more weight and will contribute to good link building. The page rank of a site can also help. Sites with higher page rankings like 3 and up can contribute to the linked site building its own page rank up and raising it in the search results.
Link building mistakes
A tried and true method of link building is through article marketing. Companies submit short, informative articles about related topics and submit them to article directories, ezines and websites, all with the correct, keyword anchor text for the links. Blogroll link exchanges and other forms of links exchanges are also acceptable and beneficial ways to build links.
Some companies get overzealous and buy links, join link exchange programs that promise hundreds or thousands of links, or get tons of links from very spammy sites. These kinds of links are frowned upon by search engines and can get a website penalised or removed from the results altogether. When link building for your website, get links at a steady but slow pace from quality sites related to yours and article directories for best results.
