Do I employ a White Hat SEO or Black Hat SEO Company?
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There was a time when early Western movies were very popular. In fact, children could be found playing the well-known cowboys and crooks game. It’s a known fact that the characters that had white hats were invariably the good guys, and the characters with black hats were the bad guys. This concept applies to white had and black hat practices. The definition and differences between black hat and white hat is simple really. The White hat practices are considered good. And, of course, the black hat practices are considered bad. However, there are more intricate details that need looking at, if you’re determined to stay in the clear. Moreover, to ensure that you stay firmly put on the right side of the law.
There’s a growing distinction between "black hat" and "white hat" i.e., hackers who turn new ideas toward destructive, malicious ends versus hackers who turn new ideas toward positive or, at the very least, informative ends." In the marketing and search engine optimisation sense, "white hat" techniques are those that are legit, aboveboard, ethical and honest, while "black hat" techniques are also known as dirty tricks, using techniques that are typically banned or prohibited by vendors or service providers.
The Practices explained in detail
SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who utilise them, as either white hat SEO, or black hat SEO. Although it is also important to keep in mind that different hat colors do not necessarily imply differences in ethics as much as differences in business models.
The inner workings (White Hat)
White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing. An SEO tactic, technique or method is considered white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to game the algorithm. White hat search engine optimisation is in many ways similar to web development that promotes accessibility, although the two are not identical.
The inner workings (Black Hat)
Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method redirects users from a page that is built for search engines to one that is more human friendly. A method that sends a user to a page that was different from the page the search engined ranked is black hat as a rule. The black hat practice of serving one version of a page to search engine spiders and another version to human visitors is called cloaking. Note that search engines may penalize sites they discover using black hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms, or by a manual site review.
