Top 5 Fails of Website Design
Great websites are launching pads. They inform people about a business, attract new customers and keep them coming back for more. A bad website can turn visitors off in under a second. Make sure you don’t have one by checking your site for the following pitfalls.
1. Clutter!
Don’t overload your visitors with information. If you’ve got loads of content, rather than cramming everything on one page, use your homepage as an introduction with links off to the rest. A content management system can help you organise your content and pages for a site that’s easy to navigate and doesn’t overwhelm your customers.
2. Look at me, look at me!
Okay, you’ve had some fancy graphic design work done, we get it. Now where’s your content? It’s no good having a fantastic looking website if visitors can’t work out what it is you’re offering them. Put the user first, think about what they’ll be looking for and prioritise their needs over showing off your graphics.
3. Boooring!
At the other end of the spectrum is the site that looks like it was designed in 1984 – all text and grainy images on a drab grey background. If it doesn’t look like you’ve put any effort into your website, your visitors will suspect that you’ll make a similar effort with them. A professional website designer will help you create an attractive design that keeps visitors on your site and lets them feel confident that you’re a serious company.
4. Why are we waiting…?
If your website takes forever and a day to load, who’s going to stick around and wait for it? Would you? Similarly, why make visitors go through a welcome animation? They’ve already made the decision to visit your site, any delay between clicking the link and getting to the actual content only increases the chances that they’ll leave before they’ve even arrived. Website developers can help you rebuild your site without that clunky flash for speedy loading times and instantly satisfied visitors.
5. Come out, come out, wherever you are!
No matter how well laid out and how easy to navigate your site is, if no one can find it, it’s not going to help you do business. First of all, make sure the domain name is easy to remember so it can be passed by word of mouth and advertising. Secondly, optimise the website for search engines so that customers can easily find you when searching for your products or services. SEO companies do this professionally and can massively increase the relevant traffic your site attracts.
There you have it, a definitive list of the most erksome features that can be found on many websites. Avoid these pitfalls and fill in our simple quote form today. We will put you in touch with professional website designers, who will listen to your requirements and produce a website that avoids any of the above website pitfalls.
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