About Us

The mission of Approved Index is simple: to make the process of business-to-business buying and selling as simple, straightforward and cheap as possible.

Since our humble beginnings in a disused East London brewery in 2004, we’ve matched thousands of buyers and suppliers through our tailored online service, cutting unnecessary time and cost from both sides of the purchasing equation for companies like these.

So how can Approved Index help you?


We have a network of suppliers for hundreds of business products and services so whatever it is you’re looking for, and wherever in the UK you’re based, we can help you find the right solution at the right price.

By comparing quotes from several companies through our online forms you’ll quickly gain an overview of the market and be presented with competitively priced options, making your purchasing process quicker and more efficient.

Our friendly and efficient telephone staff will help match you with the most relevant suppliers in no time at all – freeing you up to deal with the running of your business.

And the best part? The service is absolutely free and there’s no obligation to buy from our suppliers.

Our website is also jam-packed with all the latest independent Buyers’ advice which you can browse at your leisure, along with a regional supplier directory.

So make sure you’re an informed buyer and begin your purchasing journey with Approved Index today.


As a lead generation company we provide qualified sales leads in hundreds of B2B categories. Whatever it is you sell, and wherever in the UK you’re based, we’ll be able to connect you with buyers who are looking to purchase right now.

All our sales leads are qualified by phone, ensuring that you receive the lead at the optimum part of the purchasing cycle.

You can also sign up for a free listing in our nationwide directory which is highly visible in Google search results.

Approved Index is a division of Intelligence Media Ltd. Company number: 8653940. Registered Office 20-22 Bedford Row, London, WC1R 4JS, United Kingdom.

The Approved Index Team

Luke Roberts

Luke Roberts - Senior Business Development Manager

Luke began working as a Sales Executive at Approved Index in January 2008. He quickly set to work selling everything that we had to sell and helping to introduce some new products that we didn't. Despite being a season ticket holder at Fulham FC, Luke does have an interest in sports - he's an avid darts fan.

Dave Thal

Dave Thal - Commercial Manager

Dave joined the Approved Index ranks in 2007 as a sales person and proceeded to move through pretty much every department in the company before coming to occupy his current role. Dave was born in Zimbabwe and made it to these shores via a youth spent in South Africa where he recently wed his childhood sweetheart.

Colin Goodwin

Colin Goodwin - Leads Manager

Colin has been on board the Approved Index bandwagon since 2008. We captured him from the world of theatre (he's a professionally trained actor and a playwright - a pursuit which still occupies a considerable amount of his free time) and a life of wandering - Colin has lived in 13 different houses!

Jason Lowe

Jason Lowe - Customer Services Lead

Jason, a fully fledged bike-geek, has been with Approved Index for nearly 4 years - except a hiatus a couple of years ago during which he punctured a lung. Twice. Now fully recovered and back in the saddle, he recently moved up from his customer services executive role to manage our CS team of three.

Contact Us

By Email


By Phone

0207 428 3937

By Mail

Intelligence Media Ltd (Company no: 8653940)
20-22 Bedford Row
United Kingdom

Join Supplier Network

Approved Index attracts thousands of business buyers every day. We qualify their enquiries by phone, creating highly targeted and verified leads on a Pay-Per-Lead basis. Join us and you'll also be listed on our directories absolutely free!


If you're not yet ready for qualified leads join our supplier network and your company can still appear in our directories free of charge.


What Customers Think Of Our Service

" As someone who was 'volunteered' to arrange a party for around 200 people with a 'different theme' I had no idea where to start. The person from Approved Index was incredibly helpful and put me in touch with a range of companies who came back to me very quickly. I would definitely use Approved Index again. "

OASSIS Applications Analyst, Alliance and Leicester

Alliance and Leicester

Link To Us

Would your website visitors benefit from a link to our free quotes service? Perhaps they’d be interested in becoming suppliers? Do you want to let the world know about your Approved Index free listing? Drop us a line at mforce@approvedindex.co.uk and we’ll send you a snazzy badge that links to the relevant bit of our site.