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Growing a business requires not only top notch products and staff but also the time it takes to create and cultivate good customer relationships. While it may seem at first as though there is a limitless supply of potential clients, it soon becomes apparent that a systematic way of handling prospects and providing professional customer service is essential if you’re to make the most of your available market. When sales, marketing and customer support staff are too busy wrestling with data to spend time on the truly important task of relationship management, customers start falling through the cracks. That leads to lost revenue and an increased cost of customer acquisition.
Small business CRM solutions provide a scalable and cost effective solution for organising and tracking customer and prospect interaction which is suitable to the growing enterprise.
Small Business CRM Benefits
A CRM system collects and organises data on all your customer and prospect interactions which provides benefits to several areas of the business:
Sales: Salespeople can easily manage contacts, record their actions, schedule calls, email and related activities through integration with their Outlook. Sales managers have access to data on all their team members allowing them to make accurate reports and forecasts.
Marketing: Marketers need to be able to track the success on their activities. A CRM system tracks both the number and sources of leads across multiple channels providing accurate ROI data for campaign fine tuning.
Customer Services: In order to provide a professional service that keeps the customer satisfied and coming back requires customer service staff with accurate up to date information on tap. A CRM system supplies this along with detailed recording of actions and outcomes, scheduling and automation of simple tasks.
Small Business CRM Options
The most common form of CRM solution for small businesses is a cloud or remote hosted CRM product. Such a CRM is hosted externally along with all your data, doing away with the need for expensive IT hardware. You are then charged a monthly fee for each member of staff that needs access to the CRM. Access is normally via web browser. The interface allows some customisation but you’re essentially getting an off-the-shelf solution. Providers of hosted CRMs usually guarantee a minimum service level of 95% or more (i.e. you will be able to access the service at least 95% of the time) and provide help-desk support.
The other option is a bespoke small business CRM which is tailored to your company’s exact needs, hosted on your own server and which you have perpetual licence to use. This requires a much larger up-front investment of both capital and time, making it a much less popular option for growing organisations.
Small Business CRM Quotes
Approved Index provides a fast and free way to compare quotes from leading UK suppliers of Small Business CRM solutions.
Simply fill out the form above to receive free, no-obligation quotes from up to 4 top suppliers of CRM for Small Businesses today.
Get Quotes for Small Business CRM
