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Home > Indexes > Market Research Companies > Directory > UK > Bristol > 72 Point Ltd
72 Point Ltd
Summary:
72 Point is part of South West News Service (SWNS) the UK’s largest independent press agency.
SWNS have been providing stories and pictures to national newspapers and magazines for almost 50 years and are the most respected news agency in the business.
72 Point has a unique and direct link to the UK press (online and print) due to:
> A 50 year relationship with national news editors
> An EXCLUSIVE, in-house newswire service which every media organisation in the country subscribes to
> An in-house team of over 100 trained journalists, feature writers and photographers
> Journalists from the Telegraph, Sun and women's magazines working in our office
> 72 Point achieves more branded newspaper coverage than any other PR agency
Approvals:
«72 Point is fast and efficient with a quick turn-around on ideas and news copy, making them our first choice when planning a survey campaign to generate national news coverage.»
Philips
"I was really pleased with the survey results and coverage achieved for the campaign we worked on with 72 Point and OnePoll. They offer excellent value for money and delivered for us."
COI, The Central Office of Information
"72 Point have been an excellent source of national print coverage. This we had expected; for us the great surprise has been the eight radio interviews and one television appearance that their coverage has also directly generated."
Reevoo
Case Studies:
Brenenden
Benenden Healthcare Society approached 72 Point for a fully integrated print and online media sell-in to increase awareness of their brand and mutual healthcare services. The story made the Daily Mail, Daily Express and their respective news sites, as well as a mini-stick in The Sun.
See the coverage here
The Science Museum
London’s Science Museum asked 72 Point to generate an idea for national news coverage to support it’s ‘Trash Fashion: Designing out waste’ exhibition. The story was used by the Daily Mail and Daily Mirror, and also featured on the Mirror.co.uk.
See the coverage here
Philips
Ketchum approached 72 point to promote their client Philips Avent, who were launching a new toddler feeding range. The resulting story made in the Daily Mail and Daily Express.
See the coverage here
