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Home > Indexes > Email Marketing Services > Directory > UK > Cheshire > LBM Data
LBM Data
Summary:
LBM is a results-driven direct marketing agency that designs and delivers unique marketing and contact strategies for our clients across the UK, including amongst others O2, Npower and PC World.
LBM Data is our data arm. We currently have 3,024,904 million UK business records, which is the largest business-to-business database in the UK. We have built the UK’s largest permission-based file of 427,825 UK business e-mail decision makers. We also have an online count engine, which you can use 24 hours a day, 7 days a week.
LBM can provide the most insightful data on key markets due to our series of predictive data models that enable our clients to target key industry sectors in a cost effective way. All our data models have been independently evaluated by Manchester Business School.
Approvals:
«Our programmes benefit from LBM’s experience and they bring tremendous value to our initiatives. We have built a fantastic relationship that is based on trust and their understanding of our needs, business and brand startegy.»
Ryan O’neil, Marketing Manager, Co-operative
"LBM are a key provider in delivering our contact and acquisition startegies, providing a consultative and solution driven service which is delivered with a real partnership approach."
Alex M Smith, Alliance & Leicester Commercial Bank
"“LBM have provided a workable solution which has improved business process and data quality for our sales team. We look forward to working very closely with them on future projects,”"
Managing Director, Canon UK and Eire
Case Studies:
Canon (UK) Ltd
The Canon customer base was analysed to identify the best opportunities for Canon Business Solutions. This profile was then overlaid onto the UK Market to identify new prospects for the Canon database. This database was then delivered via an online portal developed on a bespoke basis for Canon.
Canon Business Solutions
The Carphone Warehouse
LBM’s intelligent use of data and its experience in sales generation was the ideal model for The Carphone Warehouse’s business solutions division. They purchased the LBM UK Business File and LBM data specialists then segmented and sized the market as well as identifying new prospects.
The Carphone Warehouse B2B
O2
An integral part of LBM’s current work for O2 is managing O2’s customer databases. These hold O2’s prospect and customer data, which is used by contact centre call-handling software and used for post-event analysis, reporting and planning strategy and work volume.
O2 - Retention and Acquisition
