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Home > Indexes > Market Research Companies > Directory > UK > Edinburgh > pHc
pHc
Summary:
You don't want market research, you want insights that will enable you to take actions.
pHc Insights offers the complete solution; we undertake insightful research, suggest appropriate strategies and then help you to implement effective actions.
We particularly specialise in action-based customer satisfaction research; understanding the experience being delivered, improving it and then getting your satisfied customers, and other influencers, to spread positive messages.
pHc have a range of techniques and solutions that can be tailored to most budgets and situations and have delivered great results.
Let pHc Insights help you to take action on feedback.
Approvals:
«I would thoroughly recommend pHc’s services to anyone who desires a greater insight into their customers’ behaviour with a resultant gain in business performance.” »
Malcolm Freeman , Director , ContactBuilder
"PHC's insight and drive were responsible for transforming marketing strategy from extremely traditional to multi platform. They are strong strategic thinkers and appreciates the importance of consistent brand value delivery.”"
David Bexon, Managing Director , Trinity Mirror
"PHC are passionate about customers. They are clearly focussed on customer experience and recommendations. They think out of the box when it comes to ways of looking at issues. I have already recommended their expertise to clients who wan"
Jo Bobbin , Operations Director, In-house Research
Case Studies:
Beyond surveys
Stora Enso – is a global organisation in the packaging, paper and wood products industry. pHc helped Stora Enso to implement a Voice of the Customer program across all its Business Areas. We helped design survey systems, closed loop and best operating practise mechanisms to drive improvements.
Beyond surveys
Brand perception research
LEBC – is a well established national company of Independent Financial Advisers.
pHc was appointed to conduct in-depth research into their brand positioning and how the brand was perceived by a range of stakeholders.
Brand perception research
Finding the numbers that mattered
BT – conduct numerous customer satisfaction surveys but found that these were not particularly good at predicting loyalty and likelihood to churn. pHc reviewed BT’s data and proposed a new approach to surveying and questionnaire design.
Finding the numbers that mattered
