Shona Andrew . Faber & Faber
It was a dark & gritty debut novel. This was a tough brief as it was essential that the jacket design captured the mood of the book. However, this didn’t seem to daunt them for a second & the author & editor were thrilled with the final result!
Amanda Thain . OMD
We have been working with Superfried for over four years. We require a very versatile company to cover a broad range of work from branding, editorial, brochures through to presentations and promotional emails. Superfried have excelled every time.
Dan McKie . 1980 Recordings
1980 Recordings required a complete re-brand including logo, posters, website, track artwork template and promotional material. Superfried took care of everything and the results speak for themselves.
Faber & Faber
Superfried were given the daunting task of designing the sleeve for this gritty debut novel by American author Matthew McIntosh. The novel consists of several dark short stories. With such variety of topic and content it was a tough brief requiring 11 designs to reach the perfect solution.
Huttons is a retail chain with varied products from women’s clothes to high-end furniture. The re-brand was a challenging brief since despite 80% of customers being female it was important not to alienate men. Superfried achieved this balance with effective use of colour and subtle iconography.
Electronic music label 1980 recordings required a re-brand to maximise recent high praise by top DJs such as FatboySlim. After reviewing the existing material it was clear a sharper, more vibrant look was required. Superfried achieved this using bold geometry and styling to fit the retro name.