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Data is one of the most valuable assets in any business and the contact details of customers, and potential customers, is the most valuable sort of data. A well maintained customer database can be a perennial source of sales and revenue. Keeping a customer database up to date and accurate is therefore essential to running successful direct marketing campaigns.
Data cleansing companies are experts at updating contact details, removing duplicate data, suppressing data of people who have gone away or who no longer wish to be contacted and enhancing databases with fresh inputs.
Why Use Data Cleansing Companies?
It is widely acknowledged that a database of consumer contact details will deteriorate at a rate of around 11% per year. More than one in ten consumers will move, die or simply change their preferences or suitability for your product. In the business world, where people change jobs more often than consumers move, the rate is over 30%.
A database that is left untended will therefore quickly become dominated by useless data. Marketing to such databases is not only largely a waste of time and resources but can also do irreparable damage to your brand and land you on spam or junk mail blacklists.
What Do Data Cleansing Companies Offer?
Data cleansing companies exist to ensure that your marketing data is always as up to date and as accurate as possible. Through techniques that combine the use of sophisticated software and sheer brute force they can apply the following treatments to your data:
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Suppression of data registered with preference services (e.g. TPS)
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De-duplication of gathered or purchased data
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Enhancement of existing data from appropriate external sources
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Verification of contact details via cross checking or direct contact
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Standardisation and merge of separate databases
Applying the above services to your data on a regular basis not only ensures that you’re getting the maximum possible benefit from your database and optimising your potential response rates but that you’re also avoiding irking those who don’t wish to hear from you and protecting your company’s reputation.
Quotes from Database Cleansing Companies
Approved Index aims to make it as easy and as straightforward as possible to compare quotes from several data cleansing companies to ensure you’re getting the best service at the most competitive price.
Simply fill out the form above to receive quotes from up to 4 leading database cleansing companies based in the UK. There is no charge for this service and no obligation to buy.
Get Quotes from Data Cleansing Companies
