Welcome to Approved Direct Mailing Lists, the UK's best web buyer's service allowing you to receive quotations from the country’s leading Business Data providers.
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A 2010 survey by Marketing Sherpa found that 79% of B2B marketing professionals found direct mail marketing effective or very effective, which just goes to show that while the growth of digital marketing has been explosive in recent years, direct mail is still alive and kicking. And for very good reasons. Direct mail has the potential to be precisely targeted and therefore highly relevant to its target audience – unlike the scattergun approach of advertising. To achieve this level of relevance though, you need accurate and up to date business data.
Many companies offer to supply business data for a direct marketing campaign but only a few will have the data necessary to make your campaign a successful one. There are several measures you can take to ensure that you’re getting the best possible data.
Business Data Tip 1: Be Specific
The more precisely you define your customer base the better. Having a clear idea of the key identifying traits of your customers will help you compare the data on offer from different suppliers more easily. It will also ensure the maximum relevancy, and therefore value, of the data you acquire.
Business data can be selected by various criteria, for example:
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Geographical area including by Postcode
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Business Type e.g. Ltd, LLP etc
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Industry Type e.g. by SIC code
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Turnover
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Number of Employees
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Number of Sites
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Membership of Professional Bodies
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Contact Job Title
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Business data is normally available to rent for a one-off campaign, multiple uses over a fixed time period or indefinitely. In most cases telephone numbers are also available, providing the option to follow up your mail campaign with a telephone call.
Business Data Tip#2: Assess Data Quality
It is of upmost importance that your data is not only well targeted but is also of optimal quality. Data should have been collected or verified for accuracy recently and should be guaranteed Opt-in, i.e. the contact must have given permission to be contacted by third parties. Reputable suppliers will be members of the Direct Marketing Association, the industry body.
Sending out mail to business contacts who have since moved, are no longer living or have specifically requested to be removed from mailing lists can lead to complaints against your company and damage your reputation. It’s also a waste of money. Be sure to gain assurances about data quality and ask about how the data was gathered, normal response rates etc.
Business Data Tip#3: Check Prices for Additional Services
Many business data suppliers will also offer fulfilment services ranging from designing, writing and printing your marketing material through to sending out the mail-shots and tracking response rates/returns etc. All these services are available from third party companies so be sure to shop around for the best quotes and the best quality service.
Business Data Quotes
Approved Direct Mailing Lists provides a quick and easy method for comparing leading suppliers of UK Business Data.
Simply fill out the short questionnaire above to receive up to 6 free, no-obligation quotes from Business Data suppliers today.
Get Prices from Business Data Suppliers
