Welcome to Approved Consumer Data, the UK's best web buyer's service allowing you to receive quotations from top Consumer Data List Brokers located in Great Britain.
Our free online service lets your business to quickly compare the best Consumer Data quotations (with no obligation) by filling out a single simple set of questions.
Get Quotes for Consumer Data
As a provider of goods or services to a consumer audience you’re always looking for ways to reach out to potential new customers. Whereas advertising can be expensive and scattergun, direct mail marketing provides a targeted approach to maximise your return on investment. But the success of any direct mail campaign is heavily dependent on obtaining the right consumer data. A targeted and accurate list can make the difference between a campaign which generates a raft of new sales enquiries and one which just generates a hole in your working capital.
Consumer Data Options
There are many companies on the market offering consumer data lists for use in direct mail campaigns. The more accurately you can target your customer base the better. Consumer data can be selected by the following criteria:
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Geographical area including by Postcode
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Age
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Sex
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Income
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Employment status
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Family status
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Homeowner
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Interests
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Having a clear idea of the key identifying traits of your customers will help you compare the data on offer from different suppliers more easily.
Consumer data is controlled by strict industry guidelines so that you cannot rent it for more than a one-off campaign. Most suppliers can de-dupe their lists against your current marketing database and in some cases telephone numbers are also available.
Consumer Data Quality
It is of upmost importance that your data is not only well targeted but is also of optimal quality. Data should have been collected or verified for accuracy recently and should be guaranteed Opt-in, i.e. the consumer must have given permission to be contacted by third parties. Reputable suppliers will be members of the Direct Marketing Association, the industry body.
Sending out mail to consumers who have since moved, are no longer living or have specifically requested to be removed from mailing lists can lead to complaints against your company and damage your reputation. It’s also a waste of money. Be sure to gain assurances about data quality and ask about how the data was gathered, normal response rates etc.
Direct Mail Fulfilment
Many consumer data suppliers will also offer fulfilment services ranging from designing, writing and printing your marketing material through to sending out the mail-shots and tracking response rates/returns etc. All these services are available from third party companies so be sure to shop around for the best quotes and the best quality service.
Consumer Data Quotes
Approved Direct Mailing Lists provides a quick and easy method for comparing leading suppliers of UK Consumer Data.
Simply fill out the short questionnaire above to receive up to 6 free, no-obligation quotes from Consumer Data suppliers today.
Get Quotes for Consumer Data
