Welcome to Approved Data Buying, we provide you with quotations from the UK’s top data buying companies.
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Direct marketing is a proven method of generating sales enquiries and increasing brand awareness but for any direct mail campaign you need data and data buying can be a bewildering task. There are so many data suppliers out there offering such a wide variety of data that even the most hardened business buyer can easily be put off course. For the first time buyer of data it can seem like a stab in the dark. Knowing where to begin and what criteria to use to compare data suppliers is half the battle.
The Data Buying Basics
Direct marketing data suppliers gather data from the business, consumer and public sectors to compile marketing lists for almost any campaign. The most important aspects of the data you’re looking to buy are accuracy and quality.
Using accurate data helps you pinpoint your target audience to maximise the chances of creating new sales. The more precise you can be in your targeting, the less money you waste and the less likely your marketing material is to be considered spam or junk.
For Business Data you can specify your target audience by:
- Location
- Industry type (e.g. by SIC code)
- Turnover
- Number of Employees
- Job Title of contact
- Membership of professional bodies
- etc
For Consumer Data you can use the following criteria:
- Age
- Sex
- Income
- Location
- Family status
- Hobbies and Interests
- Purchasing behaviour
- etc
The more specific you can be; the more targeted a list you can obtain. The more targeted your list; the greater your response rate will be.
Data Quality
The other main consideration of data buying is the quality of the data included in the list. Getting a highly targeted list is all very well but that list will be worthless if all the data is years old and full of people who have moved on, are deceased or have requested removal from marketing lists.
Check with your data supplier that the data has been collected, or at least verified for accuracy, recently. Check that all the data is Opt-In, i.e. that all the contacts have given their permission to be contacted. Check that the list has been vetted against the Mailing Preference Service. Membership of the Direct Marketers Association is strong evidence that a data supplier adheres to industry best practice and won’t get you put on a spam or junk-mail blacklist.
Direct Buying Quotes
Approved Direct Mailing Lists provides a quick and easy method for comparing leading UK Direct Mail Data Companies.
Simply fill out the short questionnaire above to receive free, no-obligation quotes from up to 6 Direct Mail Data Suppliers today.
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