Data Buying


Data Buying

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Data Buying UK

Welcome to Approved Data Buying, we provide you with quotations from the UK’s top data buying companies.

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Direct marketing is a proven method of generating sales enquiries and increasing brand awareness but for any direct mail campaign you need data and data buying can be a bewildering task. There are so many data suppliers out there offering such a wide variety of data that even the most hardened business buyer can easily be put off course. For the first time buyer of data it can seem like a stab in the dark. Knowing where to begin and what criteria to use to compare data suppliers is half the battle.

The Data Buying Basics

Direct marketing data suppliers gather data from the business, consumer and public sectors to compile marketing lists for almost any campaign. The most important aspects of the data you’re looking to buy are accuracy and quality.

Using accurate data helps you pinpoint your target audience to maximise the chances of creating new sales. The more precise you can be in your targeting, the less money you waste and the less likely your marketing material is to be considered spam or junk.

For Business Data you can specify your target audience by:

  • Location
  • Industry type (e.g. by SIC code)
  • Turnover
  • Number of Employees
  • Job Title of contact
  • Membership of professional bodies
  • etc

For Consumer Data you can use the following criteria:

  • Age
  • Sex
  • Income
  • Location
  • Family status
  • Hobbies and Interests
  • Purchasing behaviour
  • etc

The more specific you can be; the more targeted a list you can obtain. The more targeted your list; the greater your response rate will be.

Data Quality

The other main consideration of data buying is the quality of the data included in the list. Getting a highly targeted list is all very well but that list will be worthless if all the data is years old and full of people who have moved on, are deceased or have requested removal from marketing lists.

Check with your data supplier that the data has been collected, or at least verified for accuracy, recently. Check that all the data is Opt-In, i.e. that all the contacts have given their permission to be contacted. Check that the list has been vetted against the Mailing Preference Service. Membership of the Direct Marketers Association is strong evidence that a data supplier adheres to industry best practice and won’t get you put on a spam or junk-mail blacklist.

Direct Buying Quotes

Approved Direct Mailing Lists provides a quick and easy method for comparing leading UK Direct Mail Data Companies.

Simply fill out the short questionnaire above to receive free, no-obligation quotes from up to 6 Direct Mail Data Suppliers today.

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Companies

  • Marketing Evolved
    As a leading Business to Business Marketing List owner with over 20 years of combined experience in the Industry, we are confident that we can supply you with a highly targeted, totally tailored business marketing list for direct mail, fax,…
    DEVON
  • FGT Ltd
    FGT Ltd manage and supply high quality Direct Marketing lists. We support campaigns for all types of businesses, whether you are a call centre or an advertising agency, local or global, we can deliver marketing lists to meet your specific r…
    ESSEX
  • Fast Generations Limited
    At Fast Generations we can guarantee your website gets to page one of Google within a given time frame. The time frame is dependent on your site, your competition and the keywords you want to be associated with. If we don’t get you there wi…
    LONDON (GREATER)
  • UK Datahouse Ltd
    We hold some of the largest databases in the UK. Whether you need a business data list or a consumer data list, both online and offline, targeted geographically, by age, affluence, house type, shoe size...we can help. (ok, so we can't do sh…
    HERTFORDSHIRE

Data Buying

Testimonials

Alliance and Leicester

" As someone who was 'volunteered' to arrange a party for around 200 people with a 'different theme' I had no idea where to start. The person from Approved Index was incredibly helpful and put me in touch with a range of companies who came back to me very quickly. I would definitely use Approved Index again. "

OASSIS Applications Analyst, Alliance and Leicester

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