Get Prices from Data Supplier Companies
Laying your hands on quality, accurate, up to date data is absolutely critical to the success of a direct marketing campaign. Whether your target audience is made up of businesses or consumers you only want your marketing material ending up in the hands of relevant, interested people who have the potential to become customers. Bad data not only reduces your return on investment for the campaign but can also do irreparable damage to your brand by getting you a reputation as a spammer or junk-mailer.
With the huge number of data suppliers that are ready to offer you marketing lists you need to know how to sort the wheat from the chaff and recognise the right list for your campaign.
Data Suppliers: What’s On Offer?
Direct mail data suppliers gather data from a variety of different sources: magazine newspaper and online subscriptions, competition entries, companies house etc. They use this data to put together lists broken down by various criteria and suitable for various different campaigns.
If you’re looking for Business Data you’ll be able to specify:
- Industry type
- Job Title of contact
- Turnover
- Number of employees
- Geographical location
- and more
Buyers of Consumer Data can get a list based on:
- Location
- Income
- Employment status
- Family status
- Hobbies and interests
- Age
- and more
The more clearly you define your target audience the easier it will be to compare the lists on offer from different suppliers. You’ll also maximise the value of the data you’re obtaining by cutting out that which is irrelevant.
Consumer data is usually only available to rent of a one-off campaign. Business data can be rented for a one-off use, for multiple uses or indefinitely.
Comparing Data Suppliers
Apart from cost the main consideration is the quality of the data included in the list. Getting a highly targeted list is all very well but that list will be worthless if all the data is years old and full of people who have moved on, are deceased or have requested removal from marketing lists.
Check with your data supplier that the data has been collected—or at least verified for accuracy—recently. Check that all the data is Opt-In, i.e. that all the contacts have given their permission to be contacted. Check that the list has been vetted against the Mailing Preference Service. Membership of the Direct Marketers Association is strong evidence that a data supplier adheres to industry best practice and won’t get you put on a spam or junk-mail blacklist.
Data Supplier Quotes
Approved Direct Mailing Lists provides a quick and easy method for comparing leading UK Data Suppliers.
Simply fill out the short questionnaire above to receive free, no-obligation quotes from up to 6 top Data Suppliers today.
Get Prices from Data Supplier Companies
