Welcome to Approved Direct Mail Systems, the UK's leading online buyer's tool enabling you to get quotations from the top Direct Mail System Providers based in the UK.
Our free service allows you to instantly get Quotes (with no obligation) by filling out just one simple form.
Get Quotes for Direct Mail Systems
Using direct mail systems
Outsourcing to direct mail systems
Direct mail systems can be one of two things. Some people are referring to direct mailing software the company uses in-house. Other people are talking about direct mail systems that are outsourced to companies that handle all of the direct mailing tasks for you. Both have advantages and disadvantages. Deciding which is right for your business depends a lot on how heavily you rely on direct mail for marketing, and your budget.
A company that uses direct mail as a major marketing campaign should consider purchasing direct mail systems software that does everything, which can be quite expensive, or outsourcing the task to a company that handles nothing but their direct mail. At the very least, powerful database and mailing software and at least one staff member trained to operate it correctly is absolutely necessary for a successful direct-mail campaign.
The problem is that using the software and handling all of the direct mailing is a time-consuming task for a company that relies on it for marketing. While it is a task that can bring in business and income, very often an employee's time is better spent doing something that's more creative. Perhaps the time is better spent designing the direct mail that's going to be sent rather than actually creating it and mailing it. So outsourcing to a direct-mail company is a good option to get that task away from the company and let someone else handle it. Because it's such a repetitive task that doesn't require any creativity, your employees' time can be better spent on things that need that personal touch.
Drawbacks of some direct mail systems
Even with very powerful direct mail systems software an employee creating the direct mailings has to pay close attention to the equipment. Also, the mail has to be handled. The company that uses direct mail systems to do your marketing for you simply take your databases and your direct mail documents, prints them, prints the envelopes and does the actual manual task of mailing them out for you.
The obvious drawbacks to using a direct mailing outsourcer is that it takes a little bit more time to change a campaign than it would if you were doing it in-house. For instance, if you find an error on a direct-mail template that's being sent out to hundreds or thousands of people you can easily stop production, correct the error, and begin production again. If you're using an outsourcer, you have to contact them and they have to go through that process which takes longer because they're also handling direct mail for numerous other companies. So the ability to make on-the-fly changes is lost when you outsource to a direct mail systems company.
You'll also have the added expense of hiring the direct-mail systems company but that is offset a bit by savings in things like ink, paper, envelopes and postage. It does cost more than creating the direct mail in-house but the convenience and the ability for employees to concentrate on other creative and income producing pursuits might be worth it to your company.
Just fill in our simple enquiry form to receive free, no obligation quotes from up to 4 Direct Mail System providers based in the UK.
Get Quotes for Direct Mail Systems
