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Reaching out to new customers to build new relationships, generate sales enquiries and build brand awareness is the top priority of any company’s marketing activities and also the most difficult one to get right. Direct marketing, unlike the scattergun approach of general advertising, is a targeted way to put your brand, products and services in front of potential customers. Direct marketing agencies can provide the data for likely prospects, help you design and print your marketing material and manage the logistics of the send out itself, making the process of generating new leads a simple one.
Direct Marketing Agencies: What’s on Offer?
Direct marketing agencies can manage the whole direct mail campaign for you or just provide certain elements. If you have your own data for example, a direct marketing agency can help you assemble and send out your marketing material and vice versa if you have your own marketing team but no marketing list. A direct marketing agency can supply:
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Data – B2B or B2C data which can be tailored to your campaign by (for B2B) company type, sector, size, turnover, location etc or (for B2C) age, sex, location, income, family status etc. Data can be rented for a one-off use or for multiple uses over the course of a year or indefinitely.
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Design and Print – professional graphic designers and copywriters can give your sales and marketing material real impact. Sales letters can also be personalised to increase the chances of a response. All material can be printed to exacting standards ready for the mailout.
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Send-out and Tracking – envelope stuffing, application of postage, receipt of returns and tracking of responses can all be handled by a direct marketing agency. Some even offer an online account where you can set up and execute future campaigns.
Direct Marketing Agencies: Choosing a Supplier
When comparing direct marketing agencies there are a number of factors, other than cost, to consider:
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Quality of Data – how recently has the data been collected or verified for accuracy? Is it all Opt-In data i.e. has each contact given their consent to be contacted by third parties? What are the usual response rates? Poor quality data not only reduces your ROI but can also damage your brand’s reputation.
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Design and Print Quality – if you’re employing a company to send out marketing material on your behalf ensure that their standards meet those of your brand. Check their portfolio of previous campaigns and testimonials from previous clients.
Direct Marketing Agency Quotes
Approved Direct Mailing Lists provides a quick and easy method for comparing leading UK Direct Marketing Agencies.
Simply fill out the short questionnaire above to receive free, no-obligation quotes from up to 6 Direct Marketing Agencies today.
Get Quotes from Direct Marketing Agencies