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Direct marketing is a time-worn and proven method of generating new customers at a relatively low cost per lead as well as communicating with existing or previous customers about new products and services. Direct marketing solutions fall into several categories. You may be looking for a company to plan and manage a direct mail campaign in its entirety or you may just be looking for data, design or printing. In any case, knowing what to look for in prospective suppliers and how to compare the service son offer is essential.
Direct Marketing Solutions: Data
Using a list of accurate and up to date contact details is essential for the success of any direct marketing campaign. If you’ve complied your own list of previous customers and newsletter subscribers all the better, but if you don’t have a list or want to reach out to thousands of new prospective customers, you’ll need to purchase data from a supplier. Accuracy and quality are the two watchwords:
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Data Accuracy - Whether your target audience is made up of consumers or businesses, you’ll have a plethora of options on how to define your ideal customer from location and income/turnover through to hobbies and interests or membership of trade associations. Defining your target audience as clearly as possible enables you to compare the lists on offer from different suppliers for relevancy and also ensures you’re not wasting money on useless data.
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Data Quality - Sending out marketing material to contacts who have moved on , are deceased or who have requested removal from marketing lists is not only a waste of time and resources but can also lead to complaints and tarnish the reputation of your brand. Check that the direct marketing data has been collected or verified for accuracy recently, that it has been cross-checked with the Mailing or Telephone Preference Service and that all the data is Opt-In, i.e. that the contacts have given their consent.
Direct Marketing Solutions: Fulfilment
As well as data, direct marketing solutions companies also offer a host of other services, including:
- Designing, writing and printing your marketing material
- Mail merging, stuffing envelopes and procuring postage
- Sending out the mail, taking receipt of returns and tracking responses
- Providing online tools for setting up and executing future direct mail campaigns
Check that the direct mail company can provide portfolios of prior campaigns or testimonials from clients. Membership of the Direct Marketers Association is evidence that they adhere to industry best practice. When hiring a company to contact potential new customers on your behalf, cost should not be the only consideration – you don’t get a second chance at making a first impression.
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Approved Direct Mailing Lists provides a quick and easy method for comparing leading UK Direct Marketing Solution providers.
Simply fill out the short questionnaire above to receive free, no-obligation quotes from up to 6 Direct Marketing Solutions Companies today.
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