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Companies are increasingly turning to the internet to sell products, leading to a boom in e-commerce solutions.
By competing with so many other retailers, it becomes increasingly important for firms to stand out from the crowd, whether through innovative web designs, clever marketing or an easy-to-use interface.
This trend is set to become more important when the government rolls out universal broadband, as just the transition from dial-up by 4.9 per cent of internet users is expected to generate £1.4 billion in extra revenue.
Figures published by the Institute of Practitioners in Advertising suggest shoppers with faster internet access are more receptive to e-commerce solutions, as these users are 36.9 per cent more likely to buy something online.
By increasing the number of broadband users, this will feed into the number of people looking at e-retailers' websites and emphasises the importance of developing a distinct brand that can give a company the edge necessary to beat the competition.
Just submit your ecommerce requirements from our simple enquiry form to receive free quotes from 4 leading UK ecommerce solution suppliers. It's as simple as that.
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