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The marketing power of Facebook cannot be understated. With a user base of 68 million (and counting), a successful Facebook application can give your business massive online exposure.
Not only do apps open up an audience of enormous size and diversity, but once installed they can also feed all sorts of useful information back to the developer and inform the company’s marketing strategy. And on top of this, it is a revolutionary “friendly” way of branding your business, allowing you to spread that brand through recommendations from friends. It is fully integrated, interactive marketing, unlike passive forms like banners and flyers.
There are three main reasons for creating a Facebook app:
- Raise brand awareness – Applications spread virally, with your name and logo attached. This will not only introduce you to large numbers of users, but also put you in touch with hard-to-reach demographics.
- Direct traffic to your website – By putting links on the “canvas” of your application, you can generate traffic on Facebook and then direct it to your own site.
- Make money – Facebook itself charges nothing for you to build your application. Once the app is live, you collect the revenue from any advertisements that appear within it.
After it has been developed, your application will need a sturdy push to start it spreading through Facebook’s millions of users. If you lack a substantial user base to launch from, some development companies will offer to “seed” the application as well as build it.
If you want your business to be a part of the Facebook marketing revolution, Approved Index can find you expert developers to turn your idea into a compelling, successful application. Just fill in our simple enquiry form to receive free, no obligation quotes from 4 leading app developers.
Get Quotes from Facebook App Developers
