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Maybe it’s the atmosphere of austerity; maybe it’s just the natural cycle of design trends but minimalism is making a comeback. Black and white design is the new, er, black. If you’re looking to design a poster, flyer, brochure, postcard, or any other kind of marketing material that is at once striking, fits with the mood of the time and saves money on printing costs, hiring a black and white graphic design specialist is the way forward.
Black and White Style
The first great age of minimalist design in marketing took place in the Madison Avenue days of the hard drinking, hard smoking ad execs as depicted in Mad Men. The great graphic designer Saul Bass used simple lines and blocks of colour or black and white to create easily digestible images which nevertheless created an impression of movement and dynamism that engaged the primitive parts of the brain, capturing the full attention of the casual observer. The image to be conveyed by the brand in question was distilled to its very essence and made as simple as possible to understand.
Black and White Resurgence
After the psychedelia of the seventies, the bombast of the eighties, the homeliness of the nineties and the confused jumble of the noughties, it now seems that we’re rediscovering minimalism in marketing design. Which is great for brands and businesses as minimalism can help keep costs down. Black and white or single colour designs are a great way of achieving these kinds of savings.
Hiring a Design Agency
Most professional graphic design companies will be able to produce a black and white or single colour design but browse portfolios on their websites to find a company with a style to suit. Find examples of similar work that they’ve done before and see how successful they are at using minimalist design language. Also check that they’ve worked on projects for companies or organisations similar to yours or who are aimed at the same kind of audience.
Lastly gather several quotes from different companies to ensure you’re getting the keenest price.
Black and White Graphic Design Quotes
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Get Quotes for Black and White Graphic Design
