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A logo is not just a pretty little picture. It is not a luxury that you can afford to do without. A logo is not expendable. A logo encapsulates the whole concept of your brand, company or product as economically as possible for use in marketing material, communications and on your website. It helps build brand awareness, trust and customer loyalty. It is your organisation’s unique calling card in a crowded and competitive marketplace. Your logo is a beacon to your ethos, your standing, your history, your reputation. A good logo is not something you can afford to do without and good logo design is worth more than a million words of fancy copywriting.
Logo Design: Embodying Your Brand
The best examples of logo design are those that have endured for decades or more. There is barely a person in the world who, upon seeing the Nike swoosh or the word Coca-Cola in its distinctive typeface, isn’t assailed with a thousand associations and images built up over a lifetime of seeing that branding.
This is the crux of why you need a good logo from the beginning. You never, ever want to have to change it. When you do, you lose all the conceptual capital you’ve built up around it and essentially have to start from scratch.
Logo Design: Distilling Your Essence
A skilled logo design company doesn’t just draw pretty pictures. The object of the exercise is to create an image or typeface that neatly encapsulates certain qualities of your brand and that can be associated with your company for years to come.
Choosing a company or agency to design your logo is therefore a massively important decision. Appropriateness and context is everything. Make sure you study the portfolios of potential candidates carefully to identify traits in their previous work that apply directly to your brand. Make sure also that they’re familiar with the audience you wish to target, the kind of products or services you market and what consumers of those products respond to.
Quotes for Logo Design
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