E-commerce News Archive
22 Apr 2008 - Consumers Finally Embrace Mobile Ecommerce
A recent survey conducted by Harris Interactive has shown consumers have finally taken the leap of faith into the world of mobile ecommerce. The market has moved a long way since the introduction of reverse bill SMS with 25% mobile users now using their device to pay for products or services online. A further 16% use mobile banking services with over 60% using them several times a week.
For many companies who have invested in the technology the news couldn’t have come soon enough. It’s taken quite some time for users to get to grips with mobile ecommerce, with many describing anxiety over sharing data and internet security as the biggest drawback to completing transactions online.
“If security concerns can be quelled, the sky’s the limit with consumer acceptance of mobile banking and purchase transactions,” says Joseph Porus, vice-president of Harris Interactive. One in five people are now going as far to say they would like to use their phone as a “mobile wallet”, potentially paving the way for a future without conventional cash and credit cards.
Source: Harris Interactive
