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20/20 Research Ltd
Summary:
Full service independent market research agency offering quanlitative and quantitative research methods - focus groups, depth interviews, street interviewing, web surveys, telephone interviews.
All projects are closely managed by one of our Directors throughout, from design, through fieldwork to final analysis and presentation.
Telephone research from our own call centre in Milton Keynes, which includes a viewing facility enabling our clients to see research in progress at first hand.
No obligation quotes provided.
Approvals:
«Regular provider of quantitative and qualitative research exploring customer attitudes to stores, displays and promotions.
»
Boots plc
"Providing quantitative research programmes measuring satisfaction levels for different business customer types and benchmarking these against service levels from competitors"
HSBC
"Regular tracking of reader opinions of a number of magazine details. Offering detailed insights into factors affecting readership and interest, and helping to shape future content"
National Magazines
Case Studies:
Shopping Centre Customer Profiling
Research conducted for a large outlet mall to understand the demographic profile and locational spread of its customer base and to explore attitudes to the range of stores and support services provided. Face to face interviews conducted across opening hours of the centre.
Insurance Company Customer Satisfaction
Telephone interviews with an insurance company (from provided lists) measuring satisfaction with different aspects of service.
Statistical analysis indentified the relevant importance of each service component, and established priorities for improvement.
Projected Sales Of New Product
A new service was being offered, primarily to existing customers. Projections were wanted of sales after the first year, given assumptions on awareness and distribution. Fieldwork used preference share modelling validated against market data. Results proved accurate to within 10%.
