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Lake Communications
Summary:
Lake Communications is a full service research agency providing both quantitative and qualitative research using all interviewing media.
Lake Communications was previously known as Sample Surveys and was one of the largest independent market research companies before its sale to Aegis Marketing and its re-branding as Synovate one of the largest research groups in the world.
Lake has a national field force of 500 interviewers which are led by a team of 14 local area supervisors. Our interviewers are trained to either IQCS or the ISO 20252 international standard. We also specialize in online research and have extensive online software. We use mixed media whenever it is advantageous to do so, particularly online quantitative followed by CATI to selected individuals.