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Rainbow Research Limited
Summary:
Our mission is to provide you with sound, honest advice; quality business research; and fast, reliable and accurate delivery of results so you can understand your market more clearly, learn from your competitors’ strategies and potentially develop and grow your business beyond expectation!!
We are a well established, North West based, action orientated Market Research Agency providing qualitative and quantitative services to a wide variety of clients from large blue chip to sole traders.
Your project would benefit from senior level consultants throughout the whole research process from briefing meeting to debrief presentation.
We are very flexible and could provide a full service project or parts e.g. just interviewing, just data processing, just questionnaire design etc.
Approvals:
«We have an excellent relationship with Rainbow, who have done high quality, professional jobs, carrying out demanding research for us and our clients (including the Environment Agency and South East Water).»
Jacobs (UK) Ltd
"A complex project for which you demonstrated a clear and focused viewpoint - excellent!"
Scottish Power Energy Retail Ltd
"Professional and pleasant to work with. Deadlines were tight, however all were met with high levels of accuracy. Flexible and innovative. We are currently pursuing other projects with the company."
The Co-operative Group
Case Studies:
Retail Store Development - Financial Opportunities
Objective
“To understand customer usage of and attitudes towards ATM cash machine charges in retail stores in the UK”
Method
Quantitative in-store interviews
Cluster analysis - which customers in which stores are more accepting of charges
Public Sector - Property Investment
Objective
“To provide an insight into customer behaviour of shoppers in a popular shopping centre (strengths and weaknesses of the centre) to direct effective investment”
Method
Qualitative focus groups (including ethnic minority groups)
Quantitative exit
Employee Satisfaction - Business Development
Objective
“To prioritise investment in company employees to influence loyalty and satisfaction within the organisation”
Method
Qualitative employee focus groups and one-to-one interviews
Quantitative self-completion questionnaires
Statistical regr
