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BiA Research Ltd
Summary:
We specialise in online market research, more cost effective and quicker than traditional methods. We evaluate the effectiveness of campaigns through online quantitative research which includes surveys, customer segmentation and Business surveys, using new engaging platforms.
We have pioneered the applications of online qualitative techniques -for indepth insight on what people really think. . Online focus groups and bulletin boards are ideal for difficult to reach audiences.We have extended this to include analysis of companies websites with online usability studies
Our fully integrated service includes:- recruitment, hosting, questionnaire design, translation and data cleansing where appropriate. We provde all clients with a full analysis and and presentation of findings.
Approvals:
«BiA demonstrated the power of an integrated online research solution - quant customer segmentation and online focus groups to give us unigue insight on the motivations of differant customer segments. The tBiA team really added value to the programme.»
Topman - customer segmentation
"Online focus groups proved most effective in evaluating new propmotional concepts. Respondents were brutally honest, giving feedback on our services, valuable insight on why some of the proposed new ideas didn’t work and how these could be improved. "
First Group Travel - Online focus groups
"BiA did a really cost effective quantitative study - valuable insight that helped evaluate our proposed new concepts. Online reaearch was so much more cost effective than traditional methods. And a great team I would recommend."
Medic - specialist medical company
