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Marketing News Archive

21 Apr 2008 - UK Online Marketing Booming as Companies up their Budgets

The UK Search Engine Marketing Report 2008, released this week, has shown that companies’ search marketing budgets are set to increase again this year. 63% of companies who took part in the survey said that they were looking to increase their spend on PPC (paid search), while 61% said they would pay more for SEO (search engine optimisation). It also found that the proportion of companies outsourcing these tasks to specialist marketing agencies has also increased.

In the same week, Google has been announced the world’s most powerful brand according to BrandZ’s annual top 100 list. This is backed up by the findings of the UK Search Engine Marketing Report, in which 89% of respondents rated Google as the best search engine for high quality traffic.

Source: e-consultancy, Marketing Week

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