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How you choose to market your company could well be the most important decision you make in business. Whether you're a two-person start-up or a blue-chip multinational, our Approved Marketing Companies are professionals with a diverse range of previous experience and the knowledge to advise and execute the right marketing strategy for you.

No matter how good your product or the service you are offering is, it will not build up the profile it deserves unless it stands out amongst its competitors in the marketplace. In fact, a good marketing campaign can be such a boon to your business that having the right marketing agency working for you can mean the difference between success and failure.

We have pre-approved UK based companies with proven experience in providing:

  • Integrated Strategic Marketing
  • Product Launches
  • Branding & Corporate Identity
  • TV, Radio and Press Advertising Campaigns
  • Consumer Marketing

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Latest Marketing News

07 Mar 2008 - BBC and ITV Begin Marketing Free HD Service

The BBC and ITV have announced a collaborated effort to offer free high definition television to UK viewers. The service, called “Freesat”, is a digital satellite package offering 80 of the most popular television and radio channels including HD programmes from the BBC and ITV. It has been hailed by Michael Grade, Executive Chairman of ITV as “the final piece in the digital jigsaw”.

The launch can be seen as another move to update the service and the image of these bastions of British broadcasting in the face of greater numbers of younger viewers switching over to new media. It follows on the heels of the BBC’s introduction of their i-player and ITV’s various forays into online marketing (including releasing programmes on i-Tunes and through social networking site Bebo).

The broadcasting corporations are marketing the service to cynical consumers with the promise of no contract or subscription costs. Instead there will be just an upfront payment for the equipment itself (£120) and its installation (about £80).

Source: UTalkMarketing.com

22 Apr 2008 - Marketing Agencies Rediscover Over 50s Market

After years of chasing twenty-somethings, marketers are starting to realise the consumer potential of older demographics. It comes with the realisation that today’s over 50s are much more likely to part with their money, and are more familiar with digital media, than the old pipe-and-slippers stereotype suggests. And not only are older generations living at a faster pace, but there are also more of them. The UK is becoming top-heavy in terms of age, with the over 50s predicted to make up 50% of the population by 2030.

Next month the Cavendish Conference Centre in London will host the “Older, Richer Wiser?” conference to look at new strategies for targeting these much neglected groups. With segments spanning over 40 years, it has become critical for brands to vary their message according to the values and behaviour of their target audiences. Lumping “older people” together into a single demographic is a dangerous generalisation. And since it has been proven that older people can be reached by more diverse channels than previously thought, the challenges facing UK marketing agencies now seem more complex than ever.

Source: Brand Republic

Featured Companies

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  • The Bright Partnership ltd
    Marketing agency helping clients build their brands online and offline through highly effective strategy,creative concepts and campaign planning
    SHEFFIELD
  • Caboodle Marketing Solutions Limited
    Caboodle Marketing is a full-service marketing, PR and design agency based in Ryton, on the outskirts of Newcastle upon Tyne. We work with a range of clients throughout the UK, from large PLCs and public sector organisations to local busin…
    NEWCASTLE UPON TYNE
  • HRO'C
    What’s our one thing? Well, we could wax lyrical about unfailing customer service levels. After all, many of our clients have been with us for years and years. Or maybe we could trumpet our creative credentials. Tell you all about some of t…
    BIRMINGHAM

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Alliance and Leicester

As someone who was "volunteered" to arrange a party for around 200 people with a "different theme" I had no idea where to start. The person from Approved Index was incredibly helpful and put me in touch with a range of companies who came back to me very quickly. I would definitely use Approved Index again.

OASSIS Applications Analyst, Alliance and Leicester

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