Promotional Giveaway Ideas for Your Business
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In August every year my girlfriend attends the Edinburgh Television Festival and brings back a bag of promotional items from the delegate pack she receives on the first day. She returns looking tired after three hard days of comedy shows and partying and we sift through the bag to pick out the most ludicrous, useless freebies the production companies and television channels have put in there. Then we throw the majority of them in the bin with the exception of the odd pen and packet of breath fresheners. Sadly, this is the fate of most promotional gifts sent out by companies. As such, it is worthwhile considering the relevance and application of any promotional item your company includes in its next marketing campaign or product launch. This guide is designed to give you a few ideas for appropriate promotional gifts.
The best way to decide on a promotional gift is to consider its application to your core business and its usefulness to your clients and customers. For instance, if you are involved in IT and computers it might be fitting to have a related promotional gift such as a computer mat or mouse for your client’s offices, and if your business is security systems then perhaps a key ring would be appropriate. Ideally you want the gift to remind the user of your company’s existence at opportune moments so that when the relevant service is required your name and telephone number is staring them right in the face. After all, there is no reason why your promotional gift cannot serve as product placement at the same time.
However, if you are in a business, such as event management or providing translation services, that isn’t associated with any obvious gifts, it is worth running through the options related to the three principal areas of life where promotional gifts are applicable: home, office and play.
Gift Ideas for the Home
Think about simple items used around the home that are inexpensive to manufacture and your logo can easily fit onto. This includes gifts handy for day to day living (card carriers, wallets, clocks, letter openers, mugs) items that have to be regularly restocked (toiletries such as soap and toothbrushes, stationary such as pens and note pads) and products that are essential in emergencies (tool kits, knives, torches). Effectively you want to present a gift for the home that people will use and encourages them to think well of your company.
Gift Ideas for the Office
There are many possibilities for inexpensive gifts for the workplace, including office supplies such as calculators, diaries, wall charts and monthly calendars. Other office supply peripherals include stress relievers and desk games. Aside from the computer accessories mentioned above memory sticks, MP3 players, pagers and digital cameras are popular choices. Not all of these items are necessarily strictly for office use, but most of your customers will be grateful for them all the same.
Gift Ideas for Play
All manner of things are applicable here including t-shirts, baseball caps, bath robes, chocolates, sweets, drinks and balloons. Not to mention golf accessories such as tees, balls and markers, pedometers and water bottles for the gym. And don’t forget the children’s market, because there is no better way of getting your message across than incorporating it into a popular children’s game. The parents will be grateful to you for providing a product that distracts their children and if the children love it your logo will be on display in homes across the country every day of the week. Ideas for affordable children’s toys here include jigsaw puzzles, building blocks, miniaturised arcade games and playing cards.
But why restrict yourself to products that can be handed over? Promotional gifts can also be in the form of vouchers giving reductions to your services and products, bouquets of flowers arriving in your client’s workplace, free massages or golf lessons for the people in the company you have direct dealings with, or tickets to a sporting or cultural event. Anything, in other words, that makes an impact and will lead the client to think warmly of you. The only drawback of these sorts of promotional gifts, of course, just like the drawback of foodstuffs, is that they do not have as long lasting an impact as actual physical objects that can sit in the office or home environment for years. That is, of course, so long as you choose your item carefully, because the last thing you want is for it to go straight into the bin!
