Corporate Video Production: A Free Guide

Need a Corporate Video? Fill out our form for Free Quotes

Video Production Quotes are provided by top companies that include:

When building, rebuilding or maintaining a company's corporate image, or selling a product or service, there are a few matters, and facts to keep in mind. Perhaps, the most important factor to consider is the impressions that you make, particularly when corporate video production has been chosen as part of your company's marketing plan. A high-quality and professional corporate video production can greatly enhance your company's image and can do wonders for your standing within your specialised field. Nonetheless, try to focus on the impressions that you leave behind because they'll determine the kinds of prospective clients you'll attract and form bonds with. Of course, you'll need to decide which type of individual that you are targeting (often referred to as ‘the prey' or if you prefer, the target market), and note the characteristics that these particular individuals value. Most people associate with those they respect, admire or relate to.

Research proves that once an impression is ‘implanted' into the ‘receivers' mind it's often hard to eradicate or change. A study published in the Journal of Social and Personal Relationships confirmed that the first few minutes of meeting someone has a huge influence on the course that the relationship will take. Think of your company's corporate video production as though you're being introduced to someone for the very first time. What impression would you like to give and what would you need to say to forge a lasting relationship? Like your casual interactions, your professional-encounters demand skill and class to cement valuable relationships. Yet, you don't have to be overly concerned as to whether the new neighbours are impressed with you; the impressions you make in a professional capacity can either make or break your business.

Before embarking on your corporate video venture establish which messages you'd want to get across. Here are our top tips:

• Write down 4-6 key messages and base the video around these. Sending out too many messages can cause people to tune out.
• Make sure you give information that your audience wants to know, not what you assume they would want to know.
• Figure out if you require a script writer or whether you'll do it yourself. The script is essentially the backbone to any video project. The best kind of script is short and sharp and revolves around your main messages. The quicker you can get your message across, the better the result.
• Formulate a brief that specifies your objectives, target audience, the countries your video will be viewed in and any required languages.
• Compile a list of all the shots that you might need. Will the bulk of the shots be at your premises and do you need your CEO to talk to the camera? Video production companies will try to calculate how many days filming are required to work out the cost, so it's important to know how much needs to be filmed at the outset.

After the Internet, corporate video and DVD are powerful and highly effective ways for a business to market itself and send out clear, visual messages about its products and services to a worldwide audience. According to a study done by Harvard University, by using video production as a promotional tool, assures that 90% of your prospects will view your message within 24 hours of receiving your company video. They will gain 51 % better understanding of your offer, or company and will be 72% likely to buy from you. Needless to say, video production is a powerful and economical presentation tool that can improve your company's visibility and market share. Furthermore, you can reach your targeted audience at a fraction of the cost of traditional advertising.

There are a number of common uses for corporate video, so you're not restricted to one particular function. Here are a few examples:

Promotional Video Production
Promotional Video Production is a commercial that often incorporates a musical accompaniment. This type of video can be used for a multimedia sales presentation, conference, or training seminar and is also often in company reception areas. These promotional videos can also be incorporated into CD ROMS and DVDs as an introductory piece, in dynamic and exciting way. This medium can be used in a variety of applications, thus reducing filming expenses.

Customer Testimonials
Customer Testimonials are recorded interviews in which a customer is asked to give their thoughts and opinions about a product or on a company's service. It can be used for a variety of purposes, anything from forming part of a video promotion, as an endorsement on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc.

Video for Conferences or Exhibitions
Conference and exhibition documents large events, or exhibitions. It's not always possible for all parties to attend, however, this option allows for these folks to experience these events and keep up to date, particularly if important issues were discussed and products were demonstrated. Once filmed, conference and exhibition videos can either be put onto DVD for video presentations, or distributed on CD-ROM, through the internet or via your company's intranet. Sound bites of interviews can be incorporated into sales and marketing presentations.

Video Production for Tourism
A video will allow viewers to experience a city or country in great detail. They are virtually transported into a specific destination and so the visuals are key. Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional program. In the form of a CD ROM or DVD, the potential scope for video production for tourism is immense.

If you're still unsure about using corporate video production to grow your business, or for any other reason, perhaps you should have another read through and ponder on the facts. The pros certainly outweigh the cons. In essence corporate video production gives potential clients an opportunity to learn about your business in their own convenient time without hassle or possible interruptions. You'll earn brownie points, because you're not pestering anyone into buying into the company philosophy, or product range. This means that the viewer will be more willing to listen to what your company has on offer than say a telemarketer calling to sell insurance at the crack of dawn.

Get Free Quotes from UK based Corporate Video Production Companies

Republish this Free Guide:

All of our Accountancy Software articles are available for republishing, but full credit must be given to the Approved Index in the form of a direct text link back to the Video production companies page.