Email Marketing Price Guide
There are two types of email marketing payment solutions that you can choose from. Pay per send refers to pricing according to the number of emails sent. The unit cost is usually worked out at the end of each month depending on the number of emails sent that month and how much is charged per email. With these accounts you can have no minimum term, and if you do not send any emails during a month then you are not charged for that month. Email marketing prices can range between 0.5p and 5p per email.
For an account where up to 5,000 emails are sent a month, you can expect to pay around £0.05 per email. For accounts of between 5,000 and 10,000, prices per email are £0.045, for between 10,000 and 25,000, prices per email are £0.04, for between 25,000 and 50,000 they are £0.035, and for above 50,000 prices are £0.03.
A forward push account with no time limit means that prices start at around £0.035 per email for 30,000 emails, drop to £0.02 for 100,000 emails, and it costs £0.01 for 1,000,000. For a standard twelve month contract, the set up of this account costs £500, management per month is £500, and each email unit is priced at £0.0065.
However prices per email sent can also vary as follows. It can cost £0.02 per email for 0 – 2,499 emails sent, £0.016 per email for 2,500 – 4,999, £0.014 per email for 5,000 – 9,999, £0.012 per email for 10,000 – 24,999, £0.01 for 25,000 – 49,999 and £0.008 per email for between 50,000 – 99,999.
With a value plan, you have an account in which you are able to send a certain number of emails per month and are charged a fixed price for the month. Such accounts may come with a minimum twelve month contract, and are a good option if you send regular communications to the same list.
Some accounts come with a library of over 50 templates, no contract, the ability to upload emails, track emails and email support. This is no charge for this for up to 200 emails a month. If you need to send more than this, you can top up your account with a minimum charge of £25.
Another type of account offers a free colour branded template in addition to the ability to upload emails, track emails and receive email support. Accounts are available for a twelve month contract, and come with a free 6,000 email delivery pack. This type of account is priced at £40 per month, and to pay annually it costs £300. If you pay annually you can make savings of up to £180.
A more expensive account will offer a free custom designer template, the ability to upload emails, spam checker, email tracking, full training, an account manager, and email and phone support. You must enter into a twelve month contract, which is priced at £75 per month, or £600 for an annual fee. By paying annually you can save £300. You also receive 24,000 free emails with this account.
Also, you can find accounts that offer a free customer designer template, the ability to upload emails, spam checker, Google Analytics integration, campaign scheduling, graphic campaign reporting, advanced bounce management, full training, an account manager, and email and phone support. With this comes a free delivery pack of 60,000 emails. This costs £150 per month, or an annual fee of £1,200 which means that you save £600.
Alternatively, a standard service which is suitable for users who wish to send up to 250 branded emails per month, and desire access to system modules, can find an account for £9.99 a month or £11.49 including VAT. A business account, which enables you to send up to 500 branded emails a month costs around £14.99 a month, or £17.24 including VAT. For up to 1,000 emails a month, you can expect to pay £24.99, or £28.74 including VAT. If you wish to send up to 10,000 emails per month you can expect to pay £99.99 or £114.99 including VAT. For a custom template design, where a designers creates a corporate newsletter or email broadcast template you can expect to pay £250 or £287.50 including VAT.
Prices for email templates vary between £150 and £250, depending on the simplicity of the template, or up to £375 for a bespoke design. Additional pages for the email are priced at around £100 and can cost up to £175. For each extra page added, you can find £10 off the page. You may require a questionnaire. These are priced at between £150 and £300 for up to 6 questions, and prices depend on the simplicity of the design. Additional questions after that are between £10 and £25.
The cost of design and copy for the email must also be taken into account. To create a new design, you can expect to pay around £500. The charges for a Copywriter per page are £250, and a translation per page is around £250 also. Account management is charged at an hourly rate of approximately £75. For one-off email campaigns there may be a minimum charge of £40 and a set up charge of £200.
