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Exhibitions and trade shows are hectic, competitive places. Attracting customers and clients is achieved by resorting to almost medieval selling techniques, and even the most sophisticated marketing schemes can flounder in this heated, marketplace environment. To make the most of an exhibition you need a display stand that informs and impresses at first sight, packing a hefty visual punch.
The size and design of an exhibition stand or booth will depend largely upon your budget and the amount of space your business is allotted. They are easily customised, and it’s really just a case of mixing and matching the elements you want. The 3 standard choices are:
- Pop Up stands - This is a simple, portable design that looks professional and is inexpensive. Pop up display stands have a collapsible frame which is quickly and easily put up, from which you display your graphics. For businesses who visit exhibitions on a regular basis, and who don’t want to waste time installing their stand, this is ideal.
- Panelled banner stands - This is another portable, self-assembly exhibition stand design constructed from any number series of interlocking panels. As a budget option, some people prefer the flexibility of the panels to the “one size fits all” design of the pop-up stand.
- Personalised booth - This is an exhibition stand that is custom-built to your specifications. They require more time and effort to transport and install, but are by far the most impressive looking option. If money is no object then the only limit to your exhibition stand design is your imagination. A substantial investment will create an all-singing, all-dancing display stand that attracts and captivates passers by.
If you want to give your business the edge in the trade show arena, Approved Index will find exhibition stand designers and suppliers to suit your needs. Just fill in our simple enquiry form to receive free no obligation quotes from 4 leading exhibition stand suppliers.
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