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Metro Research Ltd
Summary:
We deliver advice and recommendations based on our clients' business objectives. We help develop new propositions and measure the effectiveness of services and products in the market. Our clients are businesses of all sizes who recognise the value of evidence based decision making.
We offer bespoke research to clients, tailored to thier needs
The Innovations Lab is a process being used by several major banks in the UK to innovate for market differentiation; this takes our clients from a desire to have a differentiated product or proposition to a market ready, fully tested product in 5 steps
Metrometrics, performance measurement and monitoring, bringing together customer and internal metrics to drive financial outcomes
Approvals:
«We have worked with Orange for 9 years conducting a wide range of research. We explore opportunities and test new technology products and services in the UK and internationally»
Orange
"Top secret innovation and product development projects "
Royal Bank of Scotland
"A huge range of projects across a wide range of industrial sectors over the past 9 years. Helping RBI to deliver online services and print publications profitably."
Reed Business Information
Case Studies:
Communications
Legal & General are committed to delivering information which is clearly understood by customers. As a result Legal & General have developed Guiding Principles for their staff to effectively communicate to customers.
The challenge was to demonstrate to the positive impact these Principles have
Legal & General
Product Innovation
Lloyds TSB had a passionate vision; they wanted to maximise income from a key trend they’d identified in the market place. They wanted help to turn their commitment to innovation and meeting customer needs, into a tangible proposition for their customers.
LloydsTSB
Customer panel
A qualitative customer panel, involving regular face-to-face, telephone and online interviewing; providing continuous in-depth feedback about how customers think and behave, and what they want and need from Orange
Orange
