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Resolution
Summary:
Resolution is a market research organisation whose philosophy is underpinned by a core, motivating philosophy. That achievement of a satisfactory return on your market research investment requires a spark that transforms mere information into genuine, actionable insight.
We specialise in combining clear and focused thinking with the appropriate qualitative and quantitative techniques to aid clients’ understanding of markets and customer behaviour.
The end result : better decision-making.
Approvals:
«Resolution brings to the table a combination of logic and creativity, andthey respond to our assignments in a thoughtful and well balanced way. If you are after some run-of-the-mill research or something off the peg, I suggest you look elsewhere»
TD Waterhouse: Alison Cashmore: Ext. Comms. Dir.
"The Resolution ethos is all about yielding meaningful, supportable andactionable findings. They consistently design solutions that help us navigate a pathway to the insight - and ultimately, the answers - that aid our decision-making"
Carphone Warehouse: Tristia Clarke: Marketing Dir.
"They have a knack for identifying the issues and challenges at hand. Their approach to a given brief is both creative and convincing and just as important, they provide a service that is consistently efficient and cost-effective"
Advantage Travel: Colin ONeil: Mktng. Dir.
Case Studies:
Mobile phone insurance
A quantitative survey of insured and un-insured mobile phone customers - encompassing 18 defined event-related subgroups - to establish customer perceptions of service strengths and weaknesses and evaluate their impact on satisfaction and advocacy
http://www.resolutionresearch.co.uk
On-line stockbroker
A large scale quantitative study of UK-based blue-chip shareholders to build understanding of online product usage, assess customer perceptions and investigate product and communications needs. Also used to generate media coverage and positive publicity
Major Italian industrial company
City perception study to inform and guide a more efficient and cost-effective approach to communicating with key investor and opinion-former stakeholders
