Telemarketing Prices
How much you should expect to pay for your telemarketing campaign will depend on a variety of factors. There are also different price structures available.
Man hours required
Most telemarketing companies will charge an hourly rate. Generally this is about £15-£30 per hour, billed according to the actual amount of time spent on calls. Some firms may stipulate a minimum project size (e.g. 1,000 man hours), but obviously as the number of hours in the contract increases, the price per hour decreases.
Number of leads you want followed up
The alternative to hourly or daily rates is to pay per contact. A rough price guide is about £20-£25 per lead contacted.
Whether the firm offers commission to its staff
If the company you are using operates a commission-based pay structure, you can expect to pay more per hour. The positive side of this is that the operators have more incentive to make appointments and close those sales.
Whether you have the contact data
Many telemarketing companies will provide the data of prospects, but obviously if you have your own database you can significantly cut your costs.
Skills of the telephone operators
Often you will be able to choose between various levels of operator skill and experience. It sounds simplistic, but you really do get what you pay for. By the same token, outsourcing your campaign overseas may save you money but may prove less successful than a campaign run by experienced, native-speaking professionals.
Admin/setup fees
Telemarketing companies will also charge you a one off admin fee to set up the campaign, usually priced around £250.
Obviously there are too many variables to give an accurate estimate of the cost of your telemarketing project, but most SMEs find themselves spending around £2,000 in total for a one off campaign, or £300-£400 per month on an ongoing basis.
