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Outbound IVR (interactive voice response) is used by businesses to provide customers and clients with automated alerts and other services. Enabling organisations to communicate to a mass audience, outbound IVR is used to complement an organisation's customer interaction strategy with alerts, real time information.
Automated outbound IVR communications are used across a range of industries for different kinds of clients and customers. From new customer welcome messages and product availability updates through to problem reporting, shipping notifications and transaction confirmations, outbound IVR is often a low-cost, low maintenance means of businesses of all sizes communicating with their audience.
Sometimes referred to as Proactive Notification, companies such as Voxeo claim that outbound IVR is a viable alternative to paper-based reminders for customers that are more reliable because there is minimal risk that the message will be unintentionally delivered to the wrong person, for example. It is also a way to reach large numbers of customers in a short period of time.
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