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A mobile application is a piece of software that runs on a mobile device such as a smart phone, PDA or tablet computer. Many apps take the form of games and are sold through app stores while others, which are offered free, allow users to interact with a service or access an organisation’s web content more easily via their mobile device. Such an app might be used, for example, to read news, use a social network or purchase products while away from a normal internet connected computer.
There are various platforms on which mobile applications can be developed. These include:
- iPhone
- iPad
- Windows phone
- Android phone
- Symbian phone
- Blackberry
- Tablets which run iOS, Windows, webOS, Chrome OS or Android operating systems
The Irresistible Rise of The App
The growth of mobile applications has been staggering. A few years ago few of us used the extra features on our mobile phones for much more than calculating how to split a restaurant bill or playing pre-loaded games. Technology has changed all that. Modern phones and tablet computers connect to the internet via 3G or wireless technology and incorporate processing power which unlocks an unlimited variety of uses and entertainments. In the last three years over 300,000 mobile applications have been developed with 10.9 billion app downloads worldwide in 2010 alone (stats provided by IDC).
Demand for mobile applications is expected to peak in 2014 with worldwide revenue from apps surpassing $35 billion.
Can your Business Afford to be Left Out?
The figures above show that there is obviously money to be made from commercial mobile apps. But what’s much more important than this for the average business is how the spread of smart phones and tablets is changing the way people expect to be able to buy products and interact with services online.
Most major brands now have a website that is optimised for use on mobile devices so that content is displayed properly on such a device without lots of scrolling and zooming. If your business sells products online then users will expect to be able to access your ecommerce site via a mobile and expect to be able to use it easily. If they can’t, they may well go elsewhere.
Developing Mobile Applications
A company which specialises in mobile app development will be able to design, create and publish an app to your specifications for use on any desired platform. The developers will work with you to deliver the functionality your business needs and create the user experience that will enhance perception of your brand and ease your customer’s path to conversion.
So whether you’re developing the new Angry Birds or simply want to give mobile users the very best experience of dealing with your company, the time has never been better for unlocking the commercial potential of mobile device applications. Don’t be left behind: start developing your app strategy today.
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