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Facebook has over 750 million users, Twitter over 200 million.
In the UK, 65% of the adult population is online and 12.6m access the internet at work, with 76% of internet users going online at least once per day and spending an average of 23 hours per week connected to the world wide web.
Online is here and it’s here to stay. Traditional channels for PR and marketing are being eclipsed by the social media phenomenon. No matter which industry your business or organisation is involved with, failure to embrace online PR and social media marketing could see your competitors leaving you for dust. It’s time to get serious about online.
Online PR: What is it?
Traditional PR agencies promote your brand or products by gaining them coverage in the media through generating favourable articles or reviews or creating news stories which put your brand in the spotlight. Online PR is essentially the same thing but targeting online media outlets and influential social media users. Among online communities there are always individuals who are trusted and respected by the majority of the community, who start trends and influence others. By getting these people talking about your brand or products, you open up the possibility of rapidly spreading your message though online communities. Online PR companies can leverage their social media contacts and know-how to get your brand buzzing in the social media space – blogged on, tweeted, liked, dugg, +1ed and more importantly, shared and spread.
Online PR Agencies
Finding the right Online PR Agency is a matter of establishing exactly what it is that you want to achieve from online PR and then finding a company that understands these objectives and how to achieve them. Understandably, this is a rather daunting prospect for those who are new to the world of online PR so here are a few things to consider when looking for an online PR agency:
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Experience: Online PR is fairly new but it’s still possible for an agency to have many years experience. More experienced companies will have longer standing contacts, a deeper understanding of how trends change and how to react when they do.
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Personality: You should have a dedicated account manager who you get on with. PR is all about communication so you need to be able to communicate effectively and frankly with your online PR agency.
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Reporting: How will the PR agency fill you in on what they’ve done and how will they measure the success of your campaign? They should be able to track their progress and show you the results.
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Understanding your business: It’s no good hiring an online PR agency who don’t have a thorough understanding of what it is you do.
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Conflicts: Check their client list thoroughly for any clients who could present a potential conflict of interests. A servant of two masters is a servant of neither.
Online PR agencies come in a variety of forms and frequently specialise in different industries so be prepared to search thoroughly for the right company. The business of online PR agencies involves putting their clients and not themselves in the limelight, so finding them might be initially be harder than you would have thought.
Online PR Agency Quotes
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