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You never get a second chance to make a first impression. The old adage is as true today as it’s ever been. For businesses it would almost be true to say you never get a chance to make a second impression. The initial contact with a potential new customer is nearly always decisive and so your printed material needs to be of the very highest quality. It’s no good having a great design and a beautiful colour scheme if that isn’t complimented by the quality of the paper, binding and image reproduction. Brochure printing should therefore be tasked to a professional company with an excellent understanding of marketing and the importance of getting that first impression right.
Brochure Printing: The Difference
A professional brochure printing company can take your design and content and turn it into a piece of marketing dynamite. When a potential client picks up your brochure you not only want them to be engaged by the graphics and drawn in by the text but you also want them to physically enjoy holding the brochure. You want the brochure itself to be an object of worth, an extension of your company’s brand that states subtly but clearly that when a customer purchases from you, they’re getting a superior service. The right finish, size and weight to match the images and content can be the crucial difference between a new customer and another wasted stamp.
Brochure Printing: The Options
A professional marketing brochure can come in many forms. Sizes range from A6 to A3 landscape or portrait; brochures can use the same thickness and finish of paper throughout or have thick glossy cover and thinner matt inners; they can be spiral bound, saddle-stitched, use perfect binding or even consist of a presentation folder with loose inner leaves. Your final decision will ultimately depend on the advice of your graphic designer and a play-off between cost and quality.
Brochure Printing: Extra Services
If you don’t have a graphic designer, most brochure printing companies will offer basic design services to turn your text and pictures into a good standard brochure format. Other extra services on offer might include a fast turnaround option for emergency print jobs or mailing brochures out to a provided contact list.
Brochure Printing Quotes
The cost-quality decision can only be made once you have some concrete figures to work with. Gather as many quotes from professional brochure printing companies as you can to make sure you’re maximising value for money.
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