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As with any new technology, the quality of digital printing is constantly increasing and the price constantly falling. We currently find ourselves approaching the point where digital printing overtakes traditional offset litho printing as the most economical choice for most business printing requirements. With so many printing companies available offering different prices and options for both litho and digital printing, choosing a supplier for your print job is never a straightforward proposition. By arming yourself with knowledge of the basic pros and cons of each method and knowing what to look for in digital print suppliers, you increase your chances of finding the best cost-quality balance.
Digital Printing vs. Litho Printing
Traditional litho printing is an analogue process whereby an image is transferred via a stone or metal plate onto the printed surface. Digital printing instead transfers a digital image directly onto the surface by use of an inkjet or laser printer.
Digital print quality is getting very close to that of litho but doesn’t quite have the same colour matching capability just yet. As a consequence, professional graphic designers and marketing departments of large or prestige brands prefer litho to digital printing due to superior colour reproduction which can be consistent across a range of printed materials.
In terms of cost, for high volume print runs offset litho printing wins. With litho a single plate set-up can produce an unlimited number of reproductions, so the higher the volume, the lower the cost per page. With digital printing, each reproduction is a new job so cost hardly decreases at all. What this does mean though, is that for small, on-demand jobs digital printing can be much more economical.
Digital Printing Options
Digital printing provides all the same print job formats as litho. Brochures, pamphlets, leaflets, posters, flyers, business cards, letterheads – any type of marketing material can be produced by a digital printing company. Various paper sizes, weights, finishes and all the usual binding options are available.
Digital Printing Suppliers
Prices vary between different digital printing companies depending on the cost of the equipment they use for particular jobs. If you’re unsure whether to go for litho or digital printing gather quotes from both types of company and, where possible, request samples of similar print jobs to yours. This way you’ll be able to compare both the prices and quality of each method.
Digital Printing Quotes
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