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Label Printing: A Sticky Business
Label printing is an essential service for the fast moving consumer goods, mail order, ecommerce and pharmaceutical sectors. Adhesive backed paper labels are everywhere – just try counting how many you see in an average day. In fact, it’s such a commonplace function that it can often remain overlooked in the business planning of start-ups or expanding companies. Label printing not only varies between suppliers in terms of cost but also in terms of quality so it’s important that companies who require large volumes of printed labels take care to shop around.
Label Printing Options
For a small office or home based business it may be more cost effective to produce your own labels with design software and a specialist printer. Such machines are available for a few hundred pounds though consumable costs are quite high.
For industrial applications, label printing companies offer a wide array of options to suit any kind of business. The type of label you require and how it will be used will largely determine the job specifications. The variables to consider include:
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Size – common sizes are from 5cm square and up
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Paper type – Standard paper or waterproof vinyl stock for outdoor use
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Finish – Matt, gloss or silk
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Colour – Black & White, full colour
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Adhesion – Strength of adhesion can be varied for different applications
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Re-printable – Will you need to print additional information on the labels yourselves? If so they’ll need to be supplied in a particular format suitable for your printers.
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Turnaround – quick turnaround jobs remove the printer’s ability to lump similar jobs together to reduce costs
Along with the volume of labels you require, these factors will determine the price of the job. A clear brief will help you compare different suppliers more accurately.
Label Printing Extras
Most label printing companies will be able to offer basic design services to create labels suitable for your purposes.
If you want to add branding to the labels and need the colours just right, ask for Pantone matching - this is the industry standard way of producing consistent colours across different print jobs.
Specialist Label Printing
Security labels, synthetic labels, cellulose labels, clear, holographic, tactile or appliance labels will all require a specialist label making company and won’t be available from a general printing company.
Label Printing Quotes
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