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The sales team are central to any business. Their success in prospecting and sales generation can boost the amount of revenue coming in the door. Their account management skills forge new long term customer relationships, retaining key accounts and fending off competitor attacks. Their reporting and feedback into other departments can help refine and perfect product development and marketing activities to achieve maximum effect. They are, in short, the ambassadors of the company.
But ambassadors don’t become ambassadors overnight. Neither are they born with all the key skills, knowledge and techniques required to fulfil the above functions. Properly planned and delivered sales coaching is essential for making the most of your sales people’s innate talents and empowering them to excel in their profession.
If you don’t have the personnel or facilities for delivering that coaching in-house, you’ll need to find an outside training provider. Choosing the right course of sales coaching is a matter of carefully assessing your salespeople’s strengths and weaknesses as well as the cost and return on investment implications.
Open Sales Coaching Courses
Many open courses of sales training are available for sending one or more candidates for training at a dedicated venue.
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Sales Fundamentals – All round courses offer an insight on why people buy, structuring a sale, the importance of using questions, objection handling and identifying when and how to close.
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Telesales – Dedicated telesales courses teach how to use verbal tone and pace to forge an early connection, increase your range of question types, learn how to plan and research effectively and how to stay in control of calls.
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Managing a Sales Team – Coaching for managers in how to lead, motivate, develop and empower teams to hit targets month on month.
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Pitching – Learn to plan, construct and deliver sales presentations with maximum impact, confidence and effect.
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Sales for Non-Salespeople – Sometimes services staff need to incorporate sales into their job role. These courses teach the basics as well as up-selling and cross-selling skills.
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Dealing with Difficult Customers – Insight on the causes of difficult behaviour and techniques to deal with them.
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Appointment Making – Turn cold calls or prospect leads into concrete selling opportunities by learning how to successfully arrange appointments.
Tailored Sales Coaching
Training for sales people is of course available in-company and tailored to the particular needs of your team. You can break larger groups into small ones to avoid down-time and maximise personal attention. Course content can be altered to suit your products, services and customer profile.
With the wealth of options available you never need to send your ambassadorial team out underprepared or under-skilled again. Just make sure you compare as many training options as possible to ensure maximum appropriateness and value for money.
Sales Coaching Quotes
Approved Sales Training provides a fast and free method for comparing leading UK Sales Coaching Providers.
Just fill out the simple form above to receive up to 4 free, no-obligation quotes for Sales Coaching today.
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