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Because of regulations against certain types of unsolicited phone calls, it might seem that telemarketing sales in substantial amounts are a thing of the past. This isn't true, though. Telemarketing has always worked to produce sales, which is why it became such a popular tactic. Ironically, it's very effectiveness and popularity was its undoing as consumers got so fed up with the glut of telemarketing sales calls they received each week, and sometimes the many they received each day.
While cold calling telemarketing sales are still being made, telemarketers have to be more careful than ever before to abide by the new rules and regulations that are in place. There are have been rules for a long time about the times that are appropriate for calling potential customers, and even the places that are appropriate for calling, such as home phones and not work phones. But since everyone seemed to get fed up with telemarketing sales calls, new restrictions are in place. It's important not to call anyone who has put their name on a no-call list and made it clear that they don’t want sales calls.
There are exceptions to this rule, however. While cold calling someone on a no-call list isn't allowed, it doesn't matter if they're on a no-call list or not if they've recently made a purchase from your company, or contacted your company for information. These signify a business relationship and business interest, so calling the customer or the person who made the inquiry with information about other products and services is acceptable. Of course, if they then say that they no longer wish to receive such calls, no more should be made.
Maximise Telemarketing Sales
There are certain techniques which can help maximise telemarketing sales, and certain mistakes that can assure a record number of "no" responses and even hang-ups. A telemarketer should be prepared for angry "no" answers and plenty of hang-ups. That's just part of the job. Telemarketing is a numbers game, so consider every angry person, every polite no and every hang-up as getting you one rejection closer to a sale. The more calls you make, the more sales you make, it's as simple as that.
To get more telemarketing sales, use a script but don't stick to it rigidly. There's probably nothing that screams "telemarketer" as quick as hearing someone read a script verbatim and sound like a robot. Most people will interrupt during this dialogue and hang-up or end the call in some way.
The script should be used as a guideline, more like notes about what to be sure to mention than something you read word for word. It's important to sound casual and friendly when making telemarketing sales calls, and not sound automated, bored or lifeless. Speak as you would speak to someone in a normal way, not with an officious tone. And be unfailingly polite no matter how irritated the other person might be. Few people are happy to receive these calls, so bear that in mind and don't take anything personally.
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