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Website logo design is an imperative part of any business' strategy to make a big splash on the web: a memorable and attractive website logo design not only makes a brand stick in the mind of customers and encourages repeat visits, but can also be used to convey a brand's ethos visually, whether sharp and slick or gentle and welcoming.
The first step in choosing a website logo design is to make a rough sketch or employ an designer to make one. It is important to remember that a website logo design is likely to end up on a number of things other than the site, including letterheads, posters and other promotional material, so simplicity and effectiveness are the name of the game.
Design site dreamtemplate.com recommends thinking carefully about colour use in website logo design - for instance, by choosing colours that are close to one another on the colour wheel, like red, orange and yellow. The logo must also not be too bright and should look as good in black and white as it does in colour.
Additionally, typography is one of the most important features from website logo design and dreamtemplate.com recommends avoiding using more than one font type - again, simplicity is key - while the more adventurous could even consider developing custom fonts for their logo, which have proven enormously successful for companies like Coca-Cola.
When choosing a company to provide website logo design services, there are a number of key factors to consider. The designer's own website is of course the first port of call to get an idea as to how they do their work, and will likely include a portfolio and references where previous work can be viewed. It is also a good idea to stay involved in every step of the process to ensure the best results are achieved, rather than leaving them to come up with everything themselves.
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