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Reports of its Death are Greatly Exaggerated
Telemarketing was once the single most powerful tool for generating new business. With the rise of digital and online marketing that’s no longer true but for particular types of business products and services, B2B telemarketing can still provide a very good return on investment and reach otherwise untapped sources of new opportunity.
There are many companies offering a range of B2B telemarketing services which means that choosing between them can be tricky, especially if you’ve never used a telemarketing company before. Understanding what’s available and the main attributes of each service is critical to making the right purchasing decision.
B2B Telemarketing: What’s on Offer?
The services on offer from B2B telemarketing companies can be split into the following categories:
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Telesales – selling a product or service over the phone including taking payment.
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Appointment setting – generating appointments for field salespeople to visit and quote/pitch.
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Lead generation – generating qualified sales leads for an in-house sales team.
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Data enhancement – checking the accuracy and relevance of an existing marketing database.
You may be looking for one or more of these services separately or in combination. For example, data enhancement can be carried out on your marketing database at the same time as it’s used for a lead generation or sales campaign.
B2B Telemarketing: Who’s it for?
Any company which sells B2B products or services could potentially benefit from telemarketing services. Whether via lead generation, telesales, appointment setting or data enhancement, some kind of return on investment is guaranteed – even if it’s only promoting brand awareness. However, B2B telemarketing is obviously more suitable for some kinds of companies than others and different companies will have different needs.
- Lead generation is particularly suitable when there is copious data available for your target market but your sales team doesn’t have time to make all the calls. A B2B telemarketing company can efficiently whittle down the list, enabling your salespeople to concentrate on qualified leads only.
- Appointment setting is useful to companies who provide tailored products and services for which each client must be quoted individually.
- Telesales is suitable for smaller companies who don’t yet have their own in-house sales team or can’t expand quick enough to cope with demand.
- Data enhancement is used by companies who carry out marketing regularly across several different channels and need accurate, up to date data.
B2B Telemarketing Resources
For an in-depth guide on sourcing B2B telemarketing see our Buyer’s Guide on Choosing a Telemarketing Company from Approved Index.
For a rundown on B2B telemarketing prices see our Telemarketing Pricing Guide from Approved Index.
B2B Telemarketing Quotes
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Just fill out one simple form to receive no-obligation quotes from up to four B2B Telemarketing companies today.
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