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Corporate videos were once solely the domain of the jumpy VHS tape and always seemed to start with an ex-Radio 1 DJ walking through a car park in Slough while extolling the virtues of British industry. A lot has changed since then – slick video production is cheaper than ever and high definition online video streaming means that quality playback is almost guaranteed. There has never been a better time to use video to spread your corporate message or get vital information across to customers or employees.
A professional video production company can make the process of putting together a corporate video simple and straightforward.
Corporate videography can be put to the following purposes:
- Promotional or sales tool
- Training aid
- Product demonstration
- Website content including company or staff profiles, video tours or customer testimonials
- Internal communications
- Information for customers or employees
Why Use Corporate Video?
The digital revolution continues to gather pace and the internet is growing in stature as the first place people go to find information on just about anything. The internet is still saturated with text though which can be a turn off to customers used to more presentational styles of communication. Video bridges this gap by allowing the transmission of complicated or data heavy content in a visual way which engages an audience rather than making them trawl through pages of written descriptions.
Video is also becoming increasingly important in the sphere of search engine optimisation with the major search engines (read Google) favouring ‘rich’ content more and more. Suitably placed and labelled videos can therefore help your website rank higher in search results for related terms.
Commissioning a Corporate Video
When hiring a company to produce a video it’s important to nail down as early as possible what you need the video to do and what information it needs to convey. The closer you can get to storyboarding and scripting (even if it’s just broad strokes) before the video production company comes on board, the less time and money you’ll spend at the planning stage and the more accurate the video production quotes will be.
Video production costs can escalate quickly due to the expensive nature of equipment and talent hire. So be realistic and flexible in your expectations – you may have to sacrifice the ‘money shot’ for the sake of getting the job done on time and within budget.
It’s also worth keeping an eye out for DIY opportunities: why hire a professional voiceover artist if you have a staff member who can do it instead? This not only saves money but adds an authentic touch.
Ex-Radio 1 DJs are best avoided.
Corporate Video Quotes
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