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A professional-looking and easy-to-use website is an invaluable asset to any business and as web programming has become more accessible, even simple website design can be used to create a page customers find useful and attractive. There are a few principles of simple website design that should help even those without technical experience to get a site up and running quickly and easily.
Many new designers fall into the trap of trying to do too much, too quickly - for instance, trying to incorporate Flash, JavaScript, embedded videos and other more complex features before they know the basics of simple website design. Even if these can be put onto the site at the outset, it is worth considering whether they will actually improve it or not: clever graphics and menu bars are not always what a customer is looking for when they visit a company website.
When designing a website, it is always useful to be organised. Creating different folders for different types of files and sketching out a plan for the structure of the pages and graphics before beginning will to make the task seem less daunting. Other tips for simple website design include keeping the sizes of graphics small, as this means the page will take less time to load for those with slower connections, as well as keeping text in narrow columns as this is much easier to read.
As well as being easy to navigate for users, another benefit of simple website design is that search engines can also find and list the site more quickly. While this does not guarantee that a site will jump to the top of Google in a few days, techniques such as search engine optimisation can be implemented further down the line in order to bump up a site's search ranking.
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