20/20 Research Ltd
Regular provider of quantitative and qualitative research exploring customer attitudes to stores, displays and promotions.
Providing quantitative research programmes measuring satisfaction levels for different business customer types and benchmarking these against service levels from competitors
Regular tracking of reader opinions of a number of magazine details. Offering detailed insights into factors affecting readership and interest, and helping to shape future content
Shopping Centre Customer Profiling
Research conducted for a large outlet mall to understand the demographic profile and locational spread of its customer base and to explore attitudes to the range of stores and support services provided. Face to face interviews conducted across opening hours of the centre.
Insurance Company Customer Satisfaction
Telephone interviews with an insurance company (from provided lists) measuring satisfaction with different aspects of service. Statistical analysis indentified the relevant importance of each service component, and established priorities for improvement.
Projected Sales Of New Product
A new service was being offered, primarily to existing customers. Projections were wanted of sales after the first year, given assumptions on awareness and distribution. Fieldwork used preference share modelling validated against market data. Results proved accurate to within 10%.