BiA Research Ltd
59 Norfolk House Road,
Topman - customer segmentation
BiA demonstrated the power of an integrated online research solution - quant customer segmentation and online focus groups to give us unigue insight on the motivations of differant customer segments. The tBiA team really added value to the programme.
First Group Travel - Online focus groups
Online focus groups proved most effective in evaluating new propmotional concepts. Respondents were brutally honest, giving feedback on our services, valuable insight on why some of the proposed new ideas didn’t work and how these could be improved.
Medic - specialist medical company
BiA did a really cost effective quantitative study - valuable insight that helped evaluate our proposed new concepts. Online reaearch was so much more cost effective than traditional methods. And a great team I would recommend.