pHc
Dirleton,
Edinburgh
EH39 5HT
Testimonials
Malcolm Freeman , Director , ContactBuilder
I would thoroughly recommend pHc’s services to anyone who desires a greater insight into their customers’ behaviour with a resultant gain in business performance.”
David Bexon, Managing Director , Trinity Mirror
PHC's insight and drive were responsible for transforming marketing strategy from extremely traditional to multi platform. They are strong strategic thinkers and appreciates the importance of consistent brand value delivery.”
Jo Bobbin , Operations Director, In-house Research
PHC are passionate about customers. They are clearly focussed on customer experience and recommendations. They think out of the box when it comes to ways of looking at issues. I have already recommended their expertise to clients who wan
Case Studies
Beyond surveys
Stora Enso – is a global organisation in the packaging, paper and wood products industry. pHc helped Stora Enso to implement a Voice of the Customer program across all its Business Areas. We helped design survey systems, closed loop and best operating practise mechanisms to drive improvements.
Brand perception research
LEBC – is a well established national company of Independent Financial Advisers. pHc was appointed to conduct in-depth research into their brand positioning and how the brand was perceived by a range of stakeholders.
Finding the numbers that mattered
BT – conduct numerous customer satisfaction surveys but found that these were not particularly good at predicting loyalty and likelihood to churn. pHc reviewed BT’s data and proposed a new approach to surveying and questionnaire design.